At the Game Developer’s Conference, Sony recently held an event to unveil the final name and vision behind its long-in-development motion controller. When it was first revealed at last year’s E3, it was nothing more than a tech demo. Rumored to be called many things including the Gem and Arc, the Playstation Move is officially announced with branding, games, and a slew of Wii-inspired marketing behind it. Working in tandem with the Playstation Eye, the PS Move tracks a glowing ball at the end of a wand to track 1-to-1 motion. In addition to the camera tracking, the PS Move is equipped with accelerometers, gyroscopes, and all manner of other motion-detecting hardware to further enhance the experience.

Sony representatives took the stage to demo a few games using the PS Move including a fighting game, a few party games, LittleBigPlanet, and SOCOM 4.

The PS Move also comes with the Sub-Controller, essentially a wireless version of the Wii nunchuck attachment that solves the pesky problem of moving a character around in 3D space. Launching in 2010, the PS Move is set to come bundled with a wand controller, the sub controller, the Playstation Eye, and a game for under $100. While no firm price or date was revealed, gamers eager to experience the PS Move should look forward to this holiday season.